Mywish Brand

Work

The breeze of culture in Yunnan, a relaxing faraway place.

Tsai Wei

Cai Wei is a traditional Yunnan restaurant located in the center of business areas in Sydney. The traditional Yunnan taste seems to bring Yunnan’s “colorful cloud” here in Australia.

Service project

  • Logo design
  • VI design
  • Poster design
  • Menu design
  • Photographs of dishes
  • Interior design
60%

According to the survey, over 60% of the consumers will choose restaurants according to the decoration and atmosphere of the restaurants.

56%

56% of the consumers like restaurants with folk style.

15%

Data predict that by 2020, Australia's staple food industrialization rate will rise by 15%.

LOGO Design

The design of the logo looks like a landscape painting with beautiful Yunnan folk culture, bringing out the unique dining brand.

LOGO Design

The design of the logo looks like a landscape painting with beautiful Yunnan folk culture, bringing out the unique dining brand.

Interior design

The most attractive part in the restaurant is the DIY painting wall made by MYWISH designers, old but exquisite. The lightings and other decorations are of Yunnan style and with innovative upgrading, the restaurant gives you a feeling that you are in an ancient city of Yunnan.

VI design

We use snowflakes, moving clouds, flowers and full moon to bring out the atmosphere of the logo, and visualize and better show the characteristics of Cai Wei brand.

VI design

We use snowflakes, moving clouds, flowers and full moon to bring out the atmosphere of the logo, and visualize and better show the characteristics of Cai Wei brand.

Photographs of dishes

Though Cai Wei offers traditional oriental cuisine , but the photographs use the popular shooting way in western countries to show the beauty of the dishes in the pictures.