Mywish Brand

Work

"How can the traditional Chinese noodles with thick soup enter Australia"

T NOODLE

According to the English name “T NOODLE”, MYWISH combines graphics with characters, and then adds the unique Chinese elements in it, to showcase the shape of noodles as well as shaping the symbol of culture.

Service project

  • Name of the brand
  • Logo design
  • VI design
  • Poster design
  • Menu design
  • Photographs of dishes
  • Interior design
6000

Siegel Gale Global Brand Simplicity Index had a survey for over 6,000 consumers and the results showed that they prefer simply brands.

24%

Compare with other dining segments in Sydney, noodles have accounted for a market share of 24.25% (the number of stores), thus the competition in noodles segment is fierce.

15%

It is estimated that till 2020, the staple food production rate in Australia will increased by 15%.

LOGO Desin

Designers of MYWISH accurately use 6 crossing lines: a pair of chopsticks, four noodles, which is very similar with the letter “T” and show high relevance between the logo and the product.

LOGO Desin

Designers of MYWISH accurately use 6 crossing lines: a pair of chopsticks, four noodles, which is very similar with the letter “T” and show high relevance between the logo and the product.

VI design

Through elements like line, colors and graphics, the designers create a integrated VI system for the brand, give the consumers stronger impressions. And the professional photographs showcase the food of T NOODLE in the best way, also it’s suitable for the making of menu and promotions afterwards.

Menu design

Simple and stylish menu. A dish with a picture make it more convenient for foreigner to order, and every dish has its own logo, which deepens the consumers’ impressions. The consumers can order the food via separate menus, so it saves time for the staff.

Menu design

Simple and stylish menu. A dish with a picture make it more convenient for foreigner to order, and every dish has its own logo, which deepens the consumers’ impressions. The consumers can order the food via separate menus, so it saves time for the staff.

Photographs of dishes

Color, flavor and taste are three important elements for food. Seeing with one’s own eyes can only see the colors. How to deliver flavor and taste to consumers through visual effects are the key for shooting. In a good picture, the colors, garnishing and food presentation should deliver the strong message to the consumers.

Interior design

We start from details and use integrated design elements in the restaurant. Thus the customers will have a comfortable dining environment and will help to grow their loyalty to the brand.

Interior design

We start from details and use integrated design elements in the restaurant. Thus the customers will have a comfortable dining environment and will help to grow their loyalty to the brand.