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Sydney real estate intermediary brand service case

March 7, 2016

Being a Realtor is a very popular career among Chinese in Australia, especially in Sydney. The majority of personal investments by Chinese are into the Australian real estate, which leads to a booming realtor market. Increasingly more Chinese take up the career because it requires no professional qualifications, and offers highly flexible working hours, and comparably high income. And many of them are working in Sydney.

As the real estate market becomes more regulated, realtors that are not certified, misguide customers, and violate work ethics, are eliminated from the markets. Meanwhile, the markets see more Chinese make larger investments. Both the market and investors need reliable realtors, who can offer professional services in all aspects, including choosing and purchasing, loan, leasing, and financing.

What should we do to build a realtor brand that features reliability, professionalism, and honesty in Sydney and Australia? And how do we make the brand stand out where every realtor is fighting to be noticed? The answers lie in the following case by MYWISH. The realtor is called New Home Station.


Name of Brand & Design of Logo

To understand the needs and positioning of the enterprise better in order to name the enterprise and design new logo for it.

“NEW HOME STATION” vividly express that the enterprise can one-stop services to satisfy the needs of clients . Green represents stability and harmony, and it’s also the color for home office’s brand, as well as the best color for the industry.

The logo is the variants of the initials of “New Home Station”, carrying out the idea that through New Home Station, the clients can find their new homes.


VI design for overall brand perception

Make the clients trust us in the first time

In the times of an information overbundance, shorten the time costs is more and more important. The clear format, simple design and well printing showcase a clear picture of the core philosophy and business of the enterprise.






Making of Company Brochures

3 minutes to offer a clear picture to clients

In the times of an information overbundance, shorten the time costs is more and more important. The clear format, simple design and well printing showcase a clear picture of the core philosophy and business of the enterprise.







After careful design of the house purchase demand table, we can effectively collect information about the target customers who have the will to invest and make valuable data analysis. Customers who fill in the intention form, the actual purchase rate is reached


Booth design for realtors

Be eye-catching and attractive to clients

When most of the realtors in Sydney do mobile promotions via roll-up banners as well as service counters, New Home Station have launched their brand new boothes in all Westfield shopping malls. The brand image stands out, which leads to a greater level of credibility, and results in more business.






Interior decoration for home office

Elegance and simplicity bring out remarkable capability

According to the positioning and requirement, the interior decoration for home office should highlight the concept of simplicity and people-oriented. Internally, it helps to improve staff morale and work efficiency; while externally, it is the best symbol of the enterprise’s remarkable capability.