Mywish Brand

Work

To Let Every Customers Enjoy the High Quality Life in Australia.

Ian International

Yi En International provides over 600 types of products, including baby care, health and skin care products from Australia and New Zealand. In 2015, the revenue of Yi En International reached tens of million AUD. It offers natural Australian health products to more consumers.  

MYWISH understands that the brand hopes to deliver the idea of “Love tops everything”. And based on that, MYWISH uses a cross and heart shape for design, and uses the six sides of a cube to deliver the idea of Yi En International’s idea of “health”, “love”, “equality”, “people-centered”, “Australia” and “New Zealand”. This cube is the combination of six ideas, and carry out the message of Yi En that it spares no effort to bring enthusiasm and the best products to all consumers.

Service project

  • Logo upgrade
  • VI design
  • Business items design
  • POSM design
  • Uniform design
  • Interior design
  • Online visual design
  • Photographs
940

"According to the research, Chinese consumers speak highly of Australian brands and their expenses on Australian products over the past year was 940 AUD."

36%

36% of the Chinese online shoppers think that Australian products worth the prices.

31%

In Australia Daigou business, the most popular products are cosmetics and healthcare products, which accounted for 31% and 25% respectively in the whole industry.

VI design

Yi En International hopes to deliver the idea of “Love tops everything”. And based on that, MYWISH uses a cross and heart shape for design, and uses the six sides of a cube to deliver the idea of Yi En International’s idea.

VI design

Yi En International hopes to deliver the idea of “Love tops everything”. And based on that, MYWISH uses a cross and heart shape for design, and uses the six sides of a cube to deliver the idea of Yi En International’s idea.

Interior design

We use red as the dominant color, and have irregularly shaped glass to decorate the outside of the store. We hope to use graphic to give a deeper impression to our consumers. Also we use wood in decoration, which shows the “go into nature” philosophy of the brand.

POSM design

We blend the colors of black and gold with the major color of the brand, and we use premium packaging to show the way of new lifestyles. And also we can deliver the mission of the brand, which is bring the best products to all consumers, via the design.

POSM design

We blend the colors of black and gold with the major color of the brand, and we use premium packaging to show the way of new lifestyles. And also we can deliver the mission of the brand, which is bring the best products to all consumers, via the design.